top of page
Federico Russo & Hilde Capra:
The Leaders of the Pack
Federico Russo. With over 25 years of experience, Federico stands as a veteran in the advertising sector. He has excelled as an Executive Creative Director and Communications Director, creating innovative campaigns across various industries, from automotive to luxury, and from food to travel. Federico's expertise in leading communication strategies, crafting engaging content, and managing media relations marks him as a charismatic and visionary leader.
Hilde Capra is a dynamic and creative professional with extensive experience in delivering successful design projects. Her expertise spans creative direction, project planning, campaign management, and brand development. With a strong emphasis on artistic innovation and brand positioning, Hilde is renowned for her ability to craft holistic user experiences and establish a strong, consistent brand identity.
AWARDS
2021: Shortlist DESIGN, Category I.1.9 Digital and Interactive - Website, Blog and Mobile App, UX, for the "Racing Stories" Project on Instagram by Ford Italia.
• 2019: D&AD Shortlist, Product Design/Prototypes, "Feel The View."
• 2019: D&AD Wood Pencil, Digital Design/Creative Use of Technology, "Feel The View."
• 2019: WEBBY Winner, Advertising, Media & PR Auto & Auto Services.
• 2018: ADCI Awards, Bronze, Digital Craft/Social/Digital PR, "Feel The View."
• 2018: ADCI Awards, Gold, Creative Social Content & Editorial/Best Use of Youtube, "Buttofuori + The Jackal."
• 2018: ADCI Awards, Gold, Innovative and Creative Use of Technology, "Feel The View."
• 2018: ADCI Awards, Silver, Digital Craft/User Experience, "Feel The View."
• 2018: ADCI Awards, Silver, Product Design, "Feel The View."
• 2018: Clio Awards, Silver, Product Design, "Feel The View."
• 2018: Cannes Lions, Shortlist Mobile, Innovative Use of Technology.
• 2017: ADCI Award, Shortlist, Cyber Uso Innovativo e Creativo della
Tecnologia, "Don't Tap And Drive."
• 2017: ADCI Award, Bronze, Cyber Social Media - Campaign, "Don't Tap And Drive."
• 2017: ADCI Award, Shortlist, Cyber Social Media - Campaign, "Le Mans Legendary Tweets."
• 2017: Guinness World Record, Most Live Concerts in 12 Hours (Multiple Towns).
• 2015: ADCI Award, Shortlist, Integrated.
• 2015: ADCI Award, Shortlist, Print.
• 2013: ADCI Award, Shortlist, Online & Digital Media/Social Media, "Renault Twizy Share the Positive Energy."
• 2010: PROMAXBDA, Bronze, Outdoor, Out-of-Home Print and Poster, "Live Curious T-Shirts."
• 2010: PROMAXBDA, Gold, Television-Video Presentation/Copywriting, "Live Curious IF Spot."
• 2010: PROMAXBDA, Gold, Television-Video Presentation/Directing, "Live Curious IF Spot."
• 2010: Promax EUROPE, Most Outstanding Promo of the Year, Gold, "LIVE CURIOUS - IF."
• 2008: ADCI Awards, Silver, Ambient & Unconventional Media, "Sparring Partner Gym."
• 2008: ADCI Awards, Shortlist, Online & Digital Media/Product Web Sites, "scenicpsp.it."
• 2007: IAAA International Automotive Advertising Awards, Gold, "Scenic PSP - Drive or Play."
and....
• 2010 ADCI - Shortlist, Ambient -Toyota IQ
• 2008: ADCI - Silver, Ambient - Sparring partner Gym
• 2008: ADCI - Shortlist, Print - Terna
• 2002: EPICA - Shortlist, Television Masai CTS
• 2003: ADCI -Shortlist Television Masai CTS
• 2002: NY Festival - Shortlist television Masai CTS
• 2003: ADCI - Shortlist (Baby Balsam)
• 2002: CANNES LION - Shortlist (Rum Pampero)
Brand Content Manager at Ford MotorCompany
I had the pleasure of working with Federico on developing brand level campaigns for our European social media activities on electrification at Ford. Federico brought a wave of fresh creativity into the project and it was fantastic to brainstorm ideas and refine them together in a collaborative, respectful and supporting way. His positive attitude and great talent really stood out and made the collaboration particularly productive and, most of all, enjoyable.
Chief Creative Officer, Europe, Ford at VMLY&R
Federico and I have worked together since 2016. He's a career highlight both personally and professionally -unceasingly passionate from day one and always believing and fighting for the power of creativity.In our time working on Ford, Fede has led the team in Italy to groundbreaking local and international work. He's also led the network regionally to deliver Ford's most iconic and important priority projects.He works harmoniously and passionately with everyone he encounters.He has international capability and outlook and is a first choice for anyone wanting to elevate the quality of culture and creativity in their company.
Executive Creative Director - Makerhouse | Hogarth | WPP
Perpetual MotionThat’s Federico Russo - constantly generating new ideas and pushing his teams forward. He never stops moving, never stops innovating and inspiring those around him. Always in motion, always seeking new solutions and lateral approaches to briefs, and always pushing the boundaries of what is possible. He’s a force that never runs out of energy, always driving the team forward towards success.Fede is an exceptional Executive Creative Director in the advertising industry. I have had the pleasure of working with Fede for several years, and I can confidently say that he’s one of the most talented and innovative creative leaders I have ever met.Fede has an incredible ability to inspire and motivate teams to deliver outstanding work. He has a keen eye for detail and a deep understanding of the industry, which allows him to create campaigns that are not only visually stunning but also highly effective in achieving their goals.A true visionary who is always pushing the boundaries of what is possible in advertising, constantly exploring new technologies and techniques to create campaigns that are fresh, engaging, and memorable. His passion for creativity is infectious, and he has a unique ability to bring out the best in everyone around him.Fede is also an excellent communicator (in Italian or English) and trusted collaborator. He is always willing to listen to others' ideas and perspectives, and he fosters a culture of open communication and collaboration. His leadership style is inclusive and empowering, and he creates an environment where everyone feels valued and supported.This guy defies the laws of physics, outputting much more energy (and enthusiasm) than anyone can input into the equation.
VP @ BETC | Advertising, Creative Direction
I worked with Hilde for two years in Havas, she is a great professional, a refined Art Director and a uniquely friendly person. Always helpful and full of ideas.
Managing Director at FCB Partners
Hilde is the art director you’d like to have in your team. Positive, enthusiastic, refined. A problem solver and a good team player. Extremely effective on every brief. Working with Hilde is a pleasant experience and a certainty for the success of the project she is involved.
Wholesale Manager Dior chez Christian Dior Couture
Hilde possède une forte intuition créative et stratégique, qui lui ont permis de signer parmi les plus importantes campagnes de notre agence.Sa sensibilité, son enthousiasme ansi que sa rigueur professionnelle font d'elle le candidat idéal pour gérer une équipe. Hilde est d'ailleurs une des personnes les plus appréciées non seulement par les équipes créatives qui ont travaillé avec elle et sous sa direction, mais également par les chefs de pub et les clients. Quelqu'un de rare.
bottom of page