Ford "Feel the view"

We created Feel the View, the first device that turns a car window into a tactile screen. A camera and a haptic panel translate the passing landscape into vibration patterns on the glass, allowing blind and visually impaired passengers to explore the view with their fingertips. The project addresses an estimated 285 million people worldwide (source: WHO). Released online, Feel the View gained worldwide coverage across TV and digital outlets, reaching over 70 million people and generating more than €2 million in earned media.