Fiat 600 Abarth

We developed the strategy, concept, and scripts for the Abarth 600e campaign for Migrante. Conceived as a five-episode series, it stages a remote face-off between an Abarth driver and a Carabiniere (Italian police officer): Premonition, Temptation, Laundromat, Playground, Traffic. The tone is dry, with understated irony; payoff: “Guilty until proven innocent.” At launch, the first chapter, “Temptation,” was released. Treatment: Ago Panini. Production: Movie Magic.